November 19th: Facebook LIVE!

I’ll be coming to you via Facebook LIVE at 1pm EST on Sunday, November 19th with a chat about color, style and empowerment!

Would you like to share a story of how embracing your True Colors and Authentic Style has impacted your life? If so, please email alex@davidzyla.com with your four-to-six line story along with authorization to share it. Note that only first names will be used when sharing your inspiring stories.

We also welcome your questions! Have a question on putting your True Colors and Authentic Style into play? Please submit to: alex@davidzyla.com

Black Friday Game Plan

Black Friday will soon be upon us. To help you get ready for the big kick-off to holiday shopping, here are some of my favorite tips, all featured in my book How to Win at Shopping:

-Make a list. Much of the stress of deal-hunting and fear of overspending can be cut down with an old-fashioned gift list. Include both everyone you plan to buy for and how much you’re willing to spend, then budget for about a ten percent overage.

 

-Buy ahead. Avoid waiting in long checkout lines by purchasing online and picking it up at a brick and mortar store. Simply show your receipt and be in and out of the shop in a jiffy!

 

-Avoid making big jewelry purchases at this time. There are much better times to shop. April, during tax time is when you will see the best deals on fine jewelry.

 

-If shopping at a mall, park near the food court. This will allow you to load purchases into your car and take a lunch break before heading back for a second round of hunting. And don’t forget a water bottle — as in many other aspects of life, it’s important to stay hydrated while shopping.

 

-Take advantage of gift-wrapping stations. This will both save you time later and, if provided by a nonprofit group, allow you to make a contribution to a charitable cause.

Is Your Best LBD B?

Everyone has their own version of black, a formal neutral found by identifying the color of the ring around your iris. Your personal shade of charcoal, aubergine, olive, midnight, espresso or even black is not only your best eyeliner choice, but also the perfect go-to in a simple dress for a formal event or holiday party. Here are some of my favorite “LBD”s in a variety of shades available in both North America and Europe:

https://www.eloquii.com/asymmetrical-pleated-dress-/1245185.html?cgid=dresses&dwvar_1245185_colorCode=36&start=14

https://www.anthropologie.com/en-gb/shop/benji-curved-hem-knit-dress?category=dresses&color=004

https://www.macys.com/shop/product/calvin-klein-illusion-yoke-scuba-sheath-dress?ID=4667844&CategoryID=54

https://www.modcloth.com/shop/party-dresses/chi-chi-london-beloved-and-beyond-midi-dress/137285.html?dwvar_137285_color=083&cgid=party_dresses_108#start=2

http://www.nextdirect.com/us/en/g2160s1#190986

http://www.marksandspencer.com/cotton-rich-lace-short-sleeve-swing-dress/p/p60120265?image=SD_01_T42_7009_R7_X_EC_90&color=BLACKCURRANT&prevPage=plp

http://www.oasis-stores.com/gb/clothing/dresses/supersoft-drape-dress/063039.html?dwvar_063039_color=15&position=1&cgid=dresses#&start=1&categoryID=dresses

https://www.eloquii.com/flounce-sleeve-shift-dress/12443770290022.html?gclid=EAIaIQobChMI3ezRseXt1gIVi1cNCh2s7gEkEAkYHSABEgKTBPD_BwE

Holiday Shopping Tips

As the winter gift-giving season will soon be upon us, I’d like to help you in your quest to find the perfect holiday gifts for family and friends with some of my favorite tips from How to Win at Shopping!

-Never begin the holiday shopping process without first creating a master list of everyone you intend to shop for, as well as the amount you’re willing to spend on them, ( this can be made easier by adjusting and amending last year’s gift list.) then always plan on a 10 percent overage. Having something to reference will safeguard you from overlooking or overspending. It’s okay to go over budget on a few gifts, but not without going under on some others. As for the added 10 percent, if you do not spend it on additional gifts, there will always be costs that you may not have planned for, such as shipping, gift wrapping, and so on.

-Always keep a list of what you’ve previously given your friends and family. is will ensure that you are not repeating gifts or beating to death what was once a great variation on a theme. Tracking prior presents is also a great way to coordinate future gifts.

-If you’re at a total loss shopping for someone you buy for year-to-year, starting a collection is always a great way to keep gifts special. Good gift giving is an art, and finding the perfect thing that completely captures someone is a magnificent accomplishment. Over many years, however, it can get harder to keep it fresh and exciting. If you are at that place, it may be the time to start a collection that reflects his or her personal style. Build it around a favorite gemstone, team, or culture and you will create a wonderful framework that you (and others) can add to every year.

-Never forget that you are shopping for someone else’s taste. Stick with asking yourself if she will like something, not whether you do or not. Every person is completely unique, and what is beautiful to some is downright hideous to others. There is a very good chance that there is a person on your holiday gift list with a completely different style from yours. As she will be the person using or wearing the present, try to honor her personal style, and resist imprinting her with yours!

Energize Your Fall Wardrobe

While there is nothing wrong with wearing a coat in one of your best neutrals, this Fall think instead about infusing a bit of excitement by employing your Energy Color!

The Energy Color is the darkest color in your iris and is the one that really pops the eyes, keeping you feeling and appearing balanced, friendly and completely approachable. It is the color that is perfect to wear to meet new people in, so don’t be surprised if when the temperature drops, your circle of friends increases!

Check out some of my favorites available in North America and Europe below!

–  https://www.zara.com/us/en/woman/outerwear/water-repellent-parka-c269183p4760112.html
–  https://www.pullandbear.com/ic/en/woman/clothing/coats-and-jackets/quilted-coat-with-lining-c1030009518p500407086.html#505
–  https://www.prettylittlething.us/lime-wool-coat.htmlhttps://www.prettylittlething.us/green-double-breasted-coat.html
–  http://shop.nordstrom.com/s/halogen-asymmetrical-zip-boiled-wool-blend-coat-regular-petite/4605774?origin=category-personalizedsort&fashioncolor=GREEN%20PONDEROSA
–  http://shop.mango.com/us/women/coats-coats/textured-structured-coat_11063748.html?c=45&n=1&s=prendas.familia;2
–  http://shop.mango.com/us/women/coats-trenchs/belt-flowy-trench_13080421.html?c=48&n=1&s=prendas.familia;2
–  http://us.asos.com/asos/asos-crepe-duster-trench/prd/8147165?clr=green&SearchQuery=&cid=2641&pgesize=19&pge=1&totalstyles=55&gridsize=3&gridrow=5&gridcolumn=2
–  http://us.asos.com/asos/asos-vinyl-maxi-rain-trench-coat/prd/8190830?clr=lilac&cid=2641&pgesize=36&pge=1&totalstyles=55&gridsize=3&gridrow=6&gridcolumn=1
–  https://www.prettylittlething.us/cobalt-wool-coat.html