Win at Shopping in 2025

Before hitting the winter sale racks or perusing the new spring styles, keep these tips from How to Win at Shopping in mind, and increase your shopping success!

-Prior to shopping, always assess what you need and remind yourself of what you already own. It can be very frustrating buying something only to realize later that you have a similar item in your closet. This happens more often than one would think. Many of us tend to buy the same types of garments over and over again. But really, how many black sweaters can (and should) one have?

-Sometimes the best shopping plan can come from your current closet. No matter what
you think of your present wardrobe, it holds many of your past triumphs. These pieces and outfits should be used as clues to find the perfect items you should be shopping for, ones that are completely authentic to you. Think of your clothes like costumes in a film you are starring in. Ask yourself what they say about your “character,” then make sure that all future purchases connect with and illustrate that vision.

-Always snap photos of yourself wearing favorite items in your closet to use as visual reference on your shopping trip. The photos will not only inspire and influence your purchases, but they’ll also help discern things like length, proportion, and fullness. Why wonder how the length of a skirt compares to your favorite back home when you can just reference a photo on your phone? This also works when shopping for accessories. There is no reason to question whether an accessory will complement an outfit when you can easily bring along a picture.

Feel Good Beauty on YouTube

I have spent my career helping women feel like the best versions of themselves. When it comes to feeling beautiful, I discovered that it is not about chasing trends, transforming yourself into an ideal, or even shifting one inch out of your comfort zone. It is all about identifying and magnifying the unique, individual and beautiful woman that you are!

Feel Good Beauty is a forum, created during the pandemic with top experts offering their best tips to inspire, enrich and empower each and every day.

If you were unable to join Feel Good Beauty live, the first ten episodes are available on the David Zyla YouTube Channel here: https://tinyurl.com/y9s3mq7y

Miami, Berlin,Vienna and Paris added to the Travel Schedule

Looking to Color Your Style? I am based in Los Angeles, and offer consultations throughout the United States and Europe. Here is the current schedule of dates and cities where I will be offering private Color Your Style Custom Color Palettes as well as Palette Extensions, Color Your Home, Shopping, Ultimate Style Sessions and the new service: Complete the Look.

November 18-26  New York, NY

November 30-December 2  Savannah, GA

December 4-5  Miami, FL

December 7-9  Berlin, DE

December 12-15  Vienna,AT

December 20-22  Paris, FR

If you are interested in another major city, please reach out and we will add you to the list.

About a session: An initial private two hour consultation includes a custom color palette, as well as in-depth information on fabrics, patterns, design inspirations and the reveal of your archetype. This is “the plan” that will be used for all future shopping.

Click on the Services page for more information.

To book an appointment please contact Alex at alex@davidzyla.com.

Announcing a New Service: Complete the Look

I have heard from many of my clients that once they start shopping using their True Colors and Authentic Style that they assemble fantastic wardrobes, but often end up with the odd pieces that they love but don’t wear. As a result, I am launching the following service:

Complete the Look

Is your closet currently a working one?

Have you curated a wardrobe full of your True Colors and recommended styles, but still have a section of items that you have yet to wear because you feel that they need “that certain thing” to complete them?

Let me come up with a plan to activate these pieces with specific suggestions on styling, and ideas on what to acquire to incorporate them into full outfits.

More information is on the Services page.

Going Grey…..or Not

Research shows that by age fifty-six, there is an eighty-six per cent chance that your hair will have at least some grey in it.

When your once raven-colored hair is now speckled with wisps of silver, do you cover or embrace it?

The answer: It is a personal choice.

While nothing beats the natural harmony of your eyes, hair and skin…you are wearing the hair and need to be comfortable in it.

If you do decide to color it, remember it is something that you will be wearing every day, a permanent accessory, so choose wisely. Dying your hair properly is both an art and a science — you want it to complement your skin tone, but you also want to stay away from the color it was when you were a child. Returning to the hair color you had when you were seven will end up looking very harsh. Shoot for the softer shades of your true tones, and be sure to give the hair depth, achieved with both highlights and lowlights.

Remember that by embracing the platinum, silver or oyster tones in your hair or covering them, there is going to be a shift in the balance of your coloring.  You may discover that some of  your favorite colors in clothing and makeup now look a bit strident, or are not as dynamic as they once were. Take this opportunity to cast an objective eye over everything in your closet and makeup case. Clothing in your closet that is not worn and makeup on your vanity that is not applied has no value, so make the necessary edits and free up space for clothing and makeup in your True Colors!