Color Your Style!

I would like to say a heartfelt thanks to all of the fans of my book Color Your Style. It continues to be in the top fifty best-sellers on Amazon in the Style & Clothing category!

Color Your Style (Plume) offers you a concrete, step-by-step approach for making your own personal style choices, from updating your wardrobe, to decorating your home, from choosing the perfect lipstick to personalizing your new office, from hosting a party to buying a car. Color Your Style shows you how to uncover your unique palette based on your flesh tones, facial features, eye color, and natural hair color and  empowers you to then use your palette to make the style choices that express your most authentic, attractive self!

You have eight basic colors. Here’s what they are, and how to find them:

Essence: Your vulnerable color, your version of white, a skin tone that harmonizes the colors in the palm of your hand.

Romantic: Your passion color, your version of red found by gently pinching a fingertip—or the color when you blush.

Dramatic: Your “look at me” color, your version of blue, found in the color of the veins in your wrist.

Energy: The color that supports you when you need a pick me up, taken from the darkest part of your iris.

Tranquil: Your peaceful color, taken from the lightest part of your iris.

First Base: The formal neutral,  your version of black, taken from the ring around your iris.

Second Base: The everyday neutral, your version of brown, taken from the darkest part of your hair.

Third Base: Your casual neutral or  version of khaki, taken from the lightest part of your hair.

 

Embrace your True Colors!

Flattering colors make a much greater impression than neutrals. Each color can be synced up with an emotion, a place or a period of history. For example, yellow might evoke a sunny day while Wedgwood blue is reminiscent of the 18th century. At the end of the day, neutrals are, well, neutral. The woman in merlot, turquoise or buttercup is the one we remember. So, if an item is available in both a neutral and a color, go for the latter!

How to Win at Shopping: Shop Talk!

To aid you in your mastering of the Art of Shopping, here is the vocabulary list of the most common terms used in the retail industry, from How to Win at Shopping!

Brick-and-mortar store: A store that has a physical presence; a traditional store.

Cyber Monday: The online counterpart to Black Friday. Cyber Monday happens the Monday after anksgiving, and is an extremely busy day for online shopping.

Final sale: A sale item that cannot be returned or exchanged.

Flash sale: A sale with a high discount for a very limited amount of time.

Layaway: A purchasing method in which the customer can put an item on hold and pay for it in installments over time.

Markdown: The amount of money reduced from the price of an item.

Markup: The amount of money added to the price of an item that covers the retailer’s overhead and profit.

Pop-up store: A store that opens and closes in a short amount of time, from a day to a few weeks or months.resale: A sale that occurs before items are available to the public.

Price adjustment: If an item is bought at full price and then goes on sale within a short period of time (typically one to two weeks), the retailer may give the customer a price adjustment, or refund the difference.

Private label: A product for sale under the name of a retailer.

Sample sale: A sale of a designer’s samples that were previously used to show new collections to retail buyers and fashion editors.

Shopworn clothes: Items with wear and tear from being displayed or handled in a store.

SKU: Short for Stock Keeping Unit, the SKU is a store’s product and service identification code. Each style of clothing at every company has its own SKU.

Your Pre-Shopping Game Plan!

The shops are filled with fresh Spring 2018 merchandise and you want to shop! Before you do, I suggest that you create a pre-shopping game plan with these tips from How to Win at Shopping:

-Prior to shopping, always assess what you need and remind yourself of what you already own. It can be very frustrating buying something only to realize later that you have a similar item in your closet. This happens more often than one would think. Many of us tend to buy the same types of garments over and over again. But really, how many black sweaters can (and should) one have?

-Sometimes the best shopping plan can come from your current closet. No matter what
you think of your present wardrobe, it holds many of your past triumphs. these pieces and outfits should be used as clues to find the perfect items you should be shopping for, ones that are completely authentic to you. Think of your clothes like costumes in a film you are starring in. Ask yourself what they say about your “character,” then make sure that all future purchases connect with and illustrate that vision.

-Always snap photos of yourself wearing favorite items in your closet to use as visual reference on your shopping trip. These photos will not only inspire and infuence your purchases, but they’ll also help discern things like length, proportion, and fullness. Why wonder how the length of a skirt compares to your favorite back home when you can just reference a photo on your phone? This also works when shopping for accessories. There is no reason to question whether an accessory will complement an outfit when you can easily bring along a picture.

-Collecting pictures from magazines and blogs and compiling your own “style file” will always open you up to shopping a wider array of looks. Start a folder, either physical or digital, with styles you like on others that might also work on you. You will begin to see patterns and will be able to more easily identify similar items when shopping.

-Do some research before any and all shopping trips, and you will always have better results. Researching can save you time, money, and possible frustration. Searching online, making a phone call, or just asking around will help you discern which outlets are worth a long drive, the range of price points at a nearby department store, the probability of designer labels at a new consignment shop, or the opening time of an online flash sale.

Facebook LIVE: Sunday, February 18th!

I’ll be coming to you via Facebook LIVE at 1pm EST on Sunday, February 18th with a chat about color, style and empowerment!

Would you like to share a story of how embracing your True Colors and Authentic Style has impacted your life? If so, please email alex@davidzyla.com with your four-to-six line story along with authorization to share it. Note that only first names will be used when sharing your inspiring stories.

We also welcome your questions! Have a question on putting your True Colors and Authentic Style into play? Please submit to: alex@davidzyla.com